UPES Online: Online MBA in Marketing Management
Discover Online MBA in Marketing Management at UPES Online.
Dehradun, Uttarakhand2 Years
Recognition & accreditation
UGC recognizedInstitution recognition
NAAC accreditedAccreditation
AICTE approvalInstitution recognition
UGC recognizedInstitution recognitionNAAC accreditedAccreditationAICTE approvalInstitution recognitionAIUAIU RecognizedInstitution recognition
Recognition can vary by program. Confirm the current status with the university before applying.
YOUR AREA OF FOCUSOnline MBA in Marketing Management
Explore online learning options
Program duration2 Years
Program fee₹1,95,000
Available programs4
Specializations10
Discover Online MBA in Marketing Management.
Marketing is no longer limited to advertising, sales and promotional campaigns. Today, businesses rely on customer insights, digital platforms, data, brand strategy and market research to understand what people want and turn those insights into business growth. Marketing budgets are expected to increase significantly, particularly across digital advertising and social media, while the marketing consulting industry has also been projected to witness substantial growth. This changing landscape is creating demand for professionals who understand both fundamental marketing principles and modern marketing technologies. UPES Online highlights these industry trends as part of its Marketing Management program positioning. The UPES Online MBA in Marketing Management is a 2-year postgraduate management program designed to help learners develop practical knowledge of marketing strategy, consumer behaviour, brand management, market research and digital marketing. The curriculum combines management fundamentals with specialised marketing subjects so students can understand how marketing decisions influence overall business performance. For students looking for an Online MBA in Marketing Management from UPES, the program can be particularly useful if you want to build a career in marketing, branding, digital marketing, sales, product management or business development. It can also suit professionals who want to pursue an UPES Online MBA in Marketing Management for Working Professionals while continuing their existing job.
Learn your way
Explore online lectures, resources, and the university’s learning experience.
Know your program
Review the curriculum, eligibility, and fees before you choose.
Guidance that helps
Talk through your options with a UniversitySathi advisor.
Duration: 2 Years
Mode: Fully Online
Live + Recorded Classes
Multiple Industry-Focused Specializations
Placement Assistance & Mentorship
Ideal for Students & Working Professionals
University recognition and approvals.
UGC recognized
Entitled by the University Grants Commission to offer recognized online degrees.
NAAC accredited
Received an 'A' grade from NAAC for institutional quality and academic standards.
AICTE approval
Technical and management programs are approved by AICTE.
AIU Recognized
Degrees are recognized by the Association of Indian Universities.
Recognition information is from the supplied catalog. Check the institution and regulatory body for current program-specific status.
Other areas to explore.
SPECIALIZATIONOnline MBA in Business Analytics
2 Years
View specialization
SPECIALIZATIONOnline MBA in Digital Business
2 Years
View specializationSPECIALIZATIONOnline MBA in HRM
2 Years
View specializationSPECIALIZATIONOnline MBA in Infrastructure Management
2 Years
View specializationSPECIALIZATIONOnline MBA in International Business
2 Years
View specializationSPECIALIZATIONOnline MBA in Logistics & Supply Chain Management
2 Years
View specializationSPECIALIZATIONOnline MBA in Oil and Gas Management
2 Years
View specializationSPECIALIZATIONOnline MBA in Operations Management
2 Years
View specializationSPECIALIZATIONOnline MBA in Power Management
2 Years
View specializationProgram fees.
Total program fee₹1,95,000
Semester feeN/A
Payment optionsAnnual fee: ₹48,750; flexible EMI options available through UpSchol
Parent course amounts are shown where a separate specialization fee is unavailable. Confirm current fees, installment terms, and any additional charges before applying.
Calculate your EMISyllabus and semester subjects.
Managerial Economics
Accounting for Managers
Marketing Management
Quantitative Techniques for Managers
Operations Management
Eligibility requirements.
Indian applicants
Bachelor's degree or equivalent in any discipline from a recognised university/institution with a minimum of 50% aggregate marks . Candidates who completed graduation through Online Learning or Open & Distance Learning from a university/institution recognised by UGC-DEB are also eligible
International applicants
A bachelor’s degree or equivalent in any discipline from a recognized university or institution. At least 50% aggregate marks in graduation.
How to apply.
Counselling Call
Fill Online Application
Upload Document
Fees Payment
Enrolment Confirmation
Career options and skills.
Marketing Coordinator
₹3–6 LPA
Marketing Analyst
₹4–8 LPA
Digital Marketing Specialist
₹3–8 LPA
Market Research Analyst
₹3–8 LPA
Social Media Manager
₹3–9 LPA
Brand Manager
₹8–22 LPA
Marketing Manager
₹8–19 LPA
Digital Marketing Manager
₹5–11 LPA
Marketing Strategy
Digital Marketing
Brand Management
Consumer Behaviour
Market Research
Sales and Business Development
Marketing Analytics
Product Management
Customer Relationship Management
Career and salary information is indicative. A degree does not guarantee a placement or salary.
Frequently asked questions.
What is UPES Online MBA in Marketing Management?+
UPES Online MBA in Marketing Management is a 2-year online MBA specialisation covering marketing strategy, consumer behaviour, digital marketing, brand management, sales, customer relationship management and related management concepts.
What is the duration of the UPES Online MBA in Marketing Management?+
The program duration is 24 months or 2 years.
What are the UPES Online MBA in Marketing Management fees?+
The applicable total program fee is ₹1,75,000, according to UPES's student handbook for the relevant MBA specialisation fee structure. Students should confirm the latest fee and applicable charges before admission.
What is the eligibility for UPES Online MBA in Marketing Management?+
Graduates from a recognised university with at least 50% aggregate marks can apply. A relaxation to 45% is available for candidates with at least two years of work experience, subject to the stated eligibility conditions.
Is UPES Online MBA in Marketing Management suitable for working professionals?+
Yes. The online format is designed to provide flexibility for learners who want to pursue higher education while continuing professional or personal commitments.
What jobs can I get after an Online MBA in Marketing Management?+
Career paths can include Marketing Analyst, Marketing Coordinator, Digital Marketing Specialist, Brand Manager, Marketing Manager, Product Manager, Digital Marketing Manager and other marketing and business-development roles.
What is the salary after an Online MBA in Marketing Management?+
Salary is not fixed and depends on experience, job role, industry, employer, location and skills. Candidates with stronger marketing, digital, analytics and leadership capabilities may have access to broader career opportunities.
Is UPES Online MBA UGC approved?+
Recognition depends on the university, exact program, study mode and admission session. Check the current regulatory listing and the university’s program documents. Acceptance for a job, examination or further study is decided by the relevant employer, authority or receiving institution.
Is UPES recognised by AIU?+
Recognition depends on the university, exact program, study mode and admission session. Check the current regulatory listing and the university’s program documents. Acceptance for a job, examination or further study is decided by the relevant employer, authority or receiving institution.
