UPES Online: Online BBA in Marketing Management
Discover Online BBA in Marketing Management at UPES Online.
Dehradun, Uttarakhand3 Years
Recognition & accreditation
UGC recognizedInstitution recognition
NAAC accreditedAccreditation
AICTE approvalInstitution recognition
UGC recognizedInstitution recognitionNAAC accreditedAccreditationAICTE approvalInstitution recognitionAIUAIU RecognizedInstitution recognition
Recognition can vary by program. Confirm the current status with the university before applying.
YOUR AREA OF FOCUSOnline BBA in Marketing Management
Explore online learning options
Program duration3 Years
Program fee₹1,50,000
Available programs4
Specializations7
Discover Online BBA in Marketing Management.
The UPES Online BBA in Marketing Management is a 3-year undergraduate degree designed for students who want to build a career in marketing, sales, branding, digital business, and related management roles. The programme combines fundamental business education with specialised marketing subjects, helping learners understand not just how businesses operate, but also how brands connect with customers and create market value. BBA is one of the most popular bachelor's degree programmes pursued after Class 12. With a specialisation in Marketing Management, students can develop knowledge across areas such as consumer behaviour, brand management, market research, digital marketing, sales, marketing communication, and customer relationship management. The first year focuses on the fundamentals of business and management, including Management & Leadership, Organizational Behaviour, Business Economics, Business Communication and Business Accounting. As students progress, the curriculum introduces marketing-focused subjects such as Marketing Management, Digital Marketing, Services Marketing, Managing Brands, Consumer Behaviour, Market Research and Integrated Marketing Communication. The final semester includes a Dissertation, giving learners an opportunity to apply their academic knowledge to a structured business or marketing problem. The programme also incorporates practical learning through projects, case studies and interactive learning experiences. For students who want a flexible route into the business world, and for working professionals looking to strengthen their formal business education, an online BBA can offer the convenience of learning alongside other commitments.
Learn your way
Explore online lectures, resources, and the university’s learning experience.
Know your program
Review the curriculum, eligibility, and fees before you choose.
Guidance that helps
Talk through your options with a UniversitySathi advisor.
Course Level: Undergraduate
Duration: 3 Years
Mode: Fully Online
Live + Recorded Classes
UGC Entitled
Career Support Available
University recognition and approvals.
UGC recognized
Entitled by the University Grants Commission to offer recognized online degrees.
NAAC accredited
Received an 'A' grade from NAAC for institutional quality and academic standards.
AICTE approval
Technical and management programs are approved by AICTE.
AIU Recognized
Degrees are recognized by the Association of Indian Universities.
Recognition information is from the supplied catalog. Check the institution and regulatory body for current program-specific status.
Other areas to explore.
SPECIALIZATIONOnline BBA in Digital Business
3 Years
View specialization
SPECIALIZATIONOnline BBA in Finance
3 Years
View specializationSPECIALIZATIONOnline BBA in Foreign Trade
3 Years
View specializationSPECIALIZATIONOnline BBA in Human Resource Management
3 Years
View specializationSPECIALIZATIONOnline BBA in Logistics & Supply Chain
3 Years
View specializationSPECIALIZATIONOnline BBA in Operations Management
3 Years
View specializationProgram fees.
Total program fee₹1,50,000
Semester feeN/A
Payment optionsAnnual fee: ₹25,000; EMI payment options available through UpSchol
Parent course amounts are shown where a separate specialization fee is unavailable. Confirm current fees, installment terms, and any additional charges before applying.
Calculate your EMISyllabus and semester subjects.
Management & Leadership
Organizational Behaviour
Business Economics
Business Communication
Business Accounting
Eligibility requirements.
Indian applicants
Minimum 45% marks or equivalent in Class 12 from a recognised board. Candidates with a 3-year diploma recognised by AICTE after Class 10/SSC with minimum 45% marks or equivalent can also be eligible.
International applicants
Completion of Class 12 (10+2) or an equivalent qualification from a recognized board or institution. The UPES Online program page lists 45% marks in Class 12 as the eligibility requirement. Apply
How to apply.
Counselling Call
Fill Online Application
Upload Document
Fees Payment
Enrolment Confirmation
Career options and skills.
Marketing Executive
₹2.5–5 LPA
Marketing Coordinator
₹3–6 LPA
Digital Marketing Executive
₹3–6 LPA
Social Media Specialist
₹3–6 LPA
Sales Representative
₹2.5–5 LPA
Market Research Analyst
₹3–7 LPA
Marketing Analyst
₹4–8 LPA
Consumer Behaviour
Market Research
Brand Management
Digital Marketing
Integrated Marketing Communication
Sales & Distribution
Customer Relationship Management
Marketing Analytics
Career and salary information is indicative. A degree does not guarantee a placement or salary.
Frequently asked questions.
What is UPES Online BBA in Marketing Management?+
UPES Online BBA in Marketing Management is a 3-year online bachelor's degree programme that combines core business education with specialised marketing subjects such as digital marketing, brand management, consumer behaviour, market research and integrated marketing communication.
What is the duration of UPES Online BBA in Marketing Management?+
The programme duration is 36 months or 3 years, divided into six semesters.
What is the UPES Online BBA in Marketing Management fee?+
The current listed fee for Indian students is ₹1,50,000, with ₹25,000 payable per semester. Fees and payment policies can change, so applicants should verify the latest fee before admission.
What is the eligibility for UPES Online BBA Marketing Management?+
Candidates need a minimum of 45% marks or equivalent in Class 12 from a recognised board. A qualifying 3-year AICTE-recognised diploma after Class 10 with minimum 45% can also be considered.
Is UPES Online BBA recognised?+
Recognition depends on the university, exact program, study mode and admission session. Check the current regulatory listing and the university’s program documents. Acceptance for a job, examination or further study is decided by the relevant employer, authority or receiving institution.
What subjects are taught in BBA Marketing Management?+
Subjects include Management & Leadership, Business Economics, Marketing Management, Business Analytics, Digital Marketing, Services Marketing, Managing Brands, Consumer Behaviour & Market Research, Integrated Marketing Communication and a final Dissertation.
What jobs can I get after a BBA in Marketing Management?+
Graduates can explore roles such as Marketing Coordinator, Social Media Specialist, Sales Representative, Brand Manager, Product Marketing Manager, Digital Marketing Manager, Marketing Manager and other business development or marketing roles.
Is UPES Online BBA good for working professionals?+
The online format can be suitable for professionals who need flexibility while studying. However, professionals who already hold a bachelor's degree should compare the BBA with postgraduate options such as an MBA before enrolling.
Does UPES Online provide career assistance?+
Yes. UPES Online lists career assistance such as resume building, interview preparation, networking, LinkedIn guidance and other career-oriented support.
