Alliance University Online: Marketing
Discover Marketing at Alliance University Online.
Bengaluru, Karnataka, India3 Years
Recognition & accreditation
DEB recognitionInstitution recognition
NAAC A+Accreditation
DEB recognitionInstitution recognitionNAAC A+AccreditationDRDSIR RecognitionInstitution recognition
Recognition can vary by program. Confirm the current status with the university before applying.
YOUR AREA OF FOCUSMarketing
Explore online learning options
Program duration3 Years
Program fee₹1,26,000
Available programs3
Specializations4
Discover Marketing.
The program covers core business subjects alongside marketing-focused topics such as marketing management, consumer behaviour, advertising and sales promotion, retail marketing, digital marketing, and strategic management. Students can develop an understanding of business operations, customer preferences, market research, and the decisions that influence business growth. Online education has made higher education more accessible to students who need flexibility. Instead of attending a traditional campus every day, learners can study through an online learning environment, subject to the university's academic schedule, attendance requirements, and examination rules. This format can be particularly useful for students who want to manage their studies alongside internships, family commitments, or work. Another advantage is the opportunity to develop business knowledge that can be applied to entry-level roles in marketing, sales, advertising, brand support, and digital marketing. The program's practical value depends on how learners combine their academic studies with projects, internships, communication skills, and industry exposure.
Learn your way
Explore online lectures, resources, and the university’s learning experience.
Know your program
Review the curriculum, eligibility, and fees before you choose.
Guidance that helps
Talk through your options with a UniversitySathi advisor.
UGC-entitled online degree
Flexible online learning format
Industry-oriented curriculum
Career-focused specializations
Placement and career support
Suitable for students and working professionals
University recognition and approvals.
DEB recognition
Approved by the University Grants Commission for offering online degree programs.
NAAC A+
Accredited with an 'A+' grade by the National Assessment and Accreditation Council.
DSIR Recognition
Recognized by the Department of Scientific and Industrial Research.
Recognition information is from the supplied catalog. Check the institution and regulatory body for current program-specific status.
Other areas to explore.
Program fees.
Total program fee₹1,26,000
Semester fee₹21,000
Payment optionsFlexible payment options available through UpSchol
Parent course amounts are shown where a separate specialization fee is unavailable. Confirm current fees, installment terms, and any additional charges before applying.
Calculate your EMISyllabus and semester subjects.
Foundation of Business English
Principles and Practices of Management
Fundamentals of Economics
Universal Human Values
Applications of MS office
Eligibility requirements.
Indian applicants
The published online BBA eligibility criteria state: Completion of Class 10+2 or an equivalent qualification from a recognised board. A minimum of 50% aggregate marks, with a relaxation to 45% for SC/ST candidates as stated on the university's online BBA page.
International applicants
International applicants should generally have completed Class 12 or an equivalent qualification from a recognised educational institution. English proficiency and academic credential verification may also be required, depending on the university's admission rules.
How to apply.
Counselling Call
Fill Online Application
Upload Document
Fees Payment
Enrolment Confirmation
Career options and skills.
Marketing Executive
₹3–6 LPA
Marketing Research Analyst
₹4–8 LPA
Digital Marketing Manager
₹6–12 LPA
Marketing Communications Manager
₹6–12 LPA
Brand Manager
₹8–16 LPA
Product Manager
₹10–20 LPA
Career and salary information is indicative. A degree does not guarantee a placement or salary.
Frequently asked questions.
What is Alliance University Online BBA in Marketing?+
It is an online undergraduate business administration program that combines core business subjects with marketing-related learning. The university's current curriculum and available specialisations should be checked before applying.
What is the duration of the program?+
The online BBA is advertised as a three-year undergraduate program.
What are the fees for Alliance University Online BBA in Marketing?+
The fee supplied for this page is ₹1,26,000, while a published university fee table lists ₹1,40,000 for its online BBA. Confirm the current total and any additional charges with the university.
What jobs can I pursue after an online BBA in Marketing?+
Potential career paths include marketing executive, sales executive, digital marketing specialist, marketing research analyst, and brand associate. More senior roles generally require relevant experience and additional skills.
What is the salary after an Online BBA in Marketing?+
Salary depends on the job role, employer, location, experience, and practical skills. Graduates should research current job listings and develop a portfolio or internship experience to strengthen their applications.
Is Alliance University Online BBA in Marketing suitable for freshers?+
It can be suitable for Class 12 graduates interested in learning business fundamentals and exploring marketing careers. Students should evaluate the curriculum, fees, eligibility, and career support before enrolling.
How can I apply for Alliance University Online BBA in Marketing Admission 2026?+
Review the eligibility requirements, check the latest program details and fees, prepare your academic documents, and follow the university's official application process. UniversitySathi can help you compare options and understand the admission requirements.
